Selling to Different Personality Types 1.00 Credit

Selling to Different Personality Types
The delegate will learn how to appreciate the difference in personality types and select a communication style accordingly.

Key Learning Outcomes
  • Describe personality type theory and use it to categorise customers 
  • Predict how different personalities will behave in a sales situation 
  • Define a customer's personality type quickly using verbal and non-verbal clues 
  • Adapt behaviour to build more rapport
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