Understanding your Market & Clients 1.00 Credit

Aim: The delegate will learn how to understand more about their clients marketing challenges and how to align their approach. 

By the end of this module the delegate can: 
  • Understand a balanced knowledge approach and its importance in getting (and giving!) insight 
  • Explain how to future scope markets to align with clients 
  • Describe how to develop real customer empathy 
  • Show how to learn from previous success and effectively communicate this
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