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Essential Marketing Skills

Marketing Skills1 Credit1 CPD Point

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  • A certificate of completion, accessible upon completing the training module.

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Essential Marketing Skills

The delegate will understand the essential skills of marketing and be able to explain the component parts of the marketing mix.

Learning outcomes:

  • Answer the question ‘What is marketing?’ 

  • Describe the ‘traditional’ elements of the Marketing Mix 

  • Explain the ‘newer’ elements of the Marketing Mix 

  • Begin to define a Marketing Strategy

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