Essential Marketing 1.00 Credit

Aim: The delegate will understand about the essential skills of marketing be able to explain the component parts of the marketing mix. 

By the end of this module the delegate can: 
  • Answer the question ‘What is marketing?’ 
  • Describe the ‘traditional’ elements of the Marketing Mix 
  • Explain the ‘newer’ elements of the Marketing Mix 
  • Begin to define a Marketing Strategy
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