Maguire LRS Dashboard

Selling Features and Benefits (2020) 1.00 Credit

Aim: The delegate will understand more about the value of highlighting benefits to the customer instead of merely relaying simple features.

By the end of this module the delegate can:

Show how to turn product information into solutions
Demonstrate a simple formula for tailoring product presentation
Explain how to gain and maintain a buyers interest
Define how to address client needs consistently

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