Selling Features and Benefits 1.00 Credit

Aim: The delegate will understand more about the value of highlighting benefits to the customer instead of merely relaying simple features. 

By the end of this module the delegate can: 
  • Show how to turn product information into solutions 
  • Demonstrate a simple formula for tailoring product presentation 
  • Explain how to gain and maintain a buyers interest 
  • Define how to address client needs consistently
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