Online Marketing - The Basics (2020) 1.00 Credit

Aim: The delegate will learn the basics of on-line marketing and understand more about how websites work and social media. 

By the end of this module the delegate can: 
  • Understanding the formula for business growth and the components of a ‘Marketing System’ 
  • Constructing and using a customer database 
  • Developing a website that works 
  • Coordinating off-line collateral and harnessing the power of social media
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